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RAW Connect Case
Study: Barrio 305
 RAW
Digital Media has fully developed Barrio 305,
a multiplatform media property targeting the U.S. based Latino
youth segment. Barrio 305 aims to be the destination of choice
for the fastest growing segment of the U.S. population by offering
original programming via broadband video as well as a platform
for user generated content through it's own social network.
The original programming consists of all access coverage on
the following: the Latino music scene, car shows, street fashion,
urban art and latina swimsuit models. The user generated content
consists of a social network where users customize their own
profiles with a suite of tools made available on Barrio 305
i.e. Slide show generators, video uploads, photosharing , Flash
Video Chat and more using RAW
Connect Open Source Community Software.
A Wireless Mobile Channel
Barrio 305 has acquired its own channel entitled “Barrio
305” on the Sprint PowerVision en Vivo Network, AllTell
Axcess TV en Español & Cingular TV en Español
through the MobiTV wireless mobile network. The MobiTV network
is on the major wireless carriers such as Cingular, Sprint &
Verizon. Barrio 305 will broadcast its original programming,
user generated videos as well as music videos.
A Video Chat Community
Barrio 305 believes in putting our audience in complete control
of their entertainment options. That's why we provide our users
with our exclusive on-demand broadband video content. However,
our on-line community needs a youth oriented platform in which
to express and meet other like-minded individuals who share
their love and passion for all things latino, urban and hip.
A Broadband Video Channel
Barrio 305 programming spans multiple genres, offering category
specific opportunities that allow advertisers to communicate
their brands organically in relevant settings. Combining limitless
product placement and integration opportunities with relevant
content, Barrio 305 effectively reaches its demanding young
audience in ways that traditional media cannot.
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