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Case
Study: Dodge Challenger, Detroit, MI
 Woodward
Dream Cruise - 2008 Dodge Challenger Debut
Event: 2007 Woodward
Dream Cruise. This event takes place on a 20 mile stretch around
beginning in the Detroit MI area. This is the event for all
muscle car enthusiasts to gather for a weekend of heritage vehicle
"spotting".
Objective: Produce a video that captures
the excitement around the 2008 Dodge Challenger among the most
discerning muscle car enthusiasts.
Deliverables:
Various segments were produced ranging from Challenger shots
on the road to "man on the street" feedback on th
overall design.
Dodge Challenger, Maxim
Mag., Las Vegas
Event: MAXIM Magazine Ten Year Anniversary
Party at the Mandalay Bay in Las Vegas during the MTV VMA Weekend!
Objective: Capture feedback from various
celebrities and tastemakers who are seeing their first glimpse
of the Dodge Challenger concept vehicle positioned at the end
of the red carpet. In addition to those comments we were to
produce additional coverage of the event (i.e. Maxim Magazine
style content, Las Vegas, MTV VMA weekend
lifestyles) in order to make the piece more appealing to a larger
audience for broadband and viral distribution.
Dodge Avenger, Tribeca Film Fest - NY,
NY
Event: 2007 Tribeca
Film Festival Drive In at Rockefeller Center sponsored by Dodge
Avenger and In Style Magazine.
Objective: Document the Dodge Avenger activation
in the heart of NYC at Rockefeller Center during the three day
film festival as well as acquire soundbytes from event goers
regarding the use of Dodge Avengers as VIP seating during the
film festival. |
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