Video Case Study: Dodge Avenger - Miami, FL
2007 Billboard Latino Music Conference & Awards
Sponsored by Dodge Avenger
Launch Dodge Avenger Micro Video Channel

Video Production Objective: Produce all access entertainment video segments that capture some of the biggest names within the latino music industry during the conference while highlighting Dodge Avenger's participation within the event. To do this, a studio was setup within the Dodge exhibtion area, complete with director's chairs and lighting setups so that interviews could be produced within a branded setting.

Deliverables: Over 20 seperate interviews were conducted along with 4 special reports each highlighting special events throughout the week (i.e. MTV 3 Showcase, Taping of the Daddy Yankee On Fuego Radio Show, Red Carpet Coverage of the Billboard Bash and Red Carpet Coverage of the Award Show). All deliverables were then incorporated into a micro video channel, tagged and distributed through the various video share networks.


Data Capture Case Study: Dodge Avenger

2007 Billboard Latino Music Conference & Awards
Sponsored by Dodge Avenger

Data Capture Objective: During the conference The Dodge Avenger activation during the conference was made up of a branded backdrop with a 2007 DUB Edition Dodge Avenger in the foreground. Event goers were invited to recieve a free souvenir photo of the event by taking a standing next to the automobile. In order to retrieve the photos the participants were given a card, each with a unique code where after filling out a quick survey and registration process, they'd be able to download their image.

Our data capture team took this concept a step further and integrated the photo library into an existing photo sharing community so that the branded images would receive additional exposure to audiences who were did not attend the event but fell within the desired demographic.