 |
|
| |
|
|
Case
Study: ESPN Deportes, Las Vegas, NV
 NBA
All Star Weekend in Las Vegas 2007
Launch
ESPN Micro Video Channel
Objective: Produce
a video that captures the excitement around ESPN Deportes dominos'
activation at celebrity driven events during the NBA All Star
week. These activations were enacted in an effort to position
dominos as an upcoming trend among today's tastemakers. The
overall campaign was part of a larger effort from ESPN Deportes
to promote their upcoming coverage of the Dominos World Championships.
Deliverables:
Two video segments were produced and promoted online. The first
was red carpet coverage of the Celebrity Eight Ball Challenge
hosted by Magic Johnson and Alonzo Mourning. Celebrity sound
bytes from Ludacris, Magic Johnson, Dr. J, Reggie Bush and others
were captured on the subject of dominos. The second segment
was produced during the ESPN taping of Friday Night Fights live
from the Wynn Hotel.
Case Study: ESPN Deportes
& Sauza Tequila
MLB All Star Weekend in San Francisco
& Cinco de Mayo in LA
Objective: ESPN Deportes and Sauza Tequila
partnered up to co-promote the upcoming broadcast of the Dominoes
Federation World Championship. To do this ESPN Deportes installed
several dominoes themed
pavillions, sponsored by Sauza Tequila at key events throughout
the country.
Deliverables: Creation of a one minute
"reality" spot where Sauza is activating dominos at
select ESPN DEPORTES events. The spots show how Sauza is interacting
with the consumer on the ground with the ESPN Deportes brand
and dominoes. The first of the events took place in Los Angeles
during the Cinco de Mayo weekend at Whittier Narrows Park. The
second was filmed in San Francisco during the Major League Baseball
All Star Week - Home Run Derby After Party.
|
|
|
|
