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Case
Study: Falken Tire Corp.
Target
Audience: General Market
Distribution:
Falken Tire MySpace Profile
Event: SEMA AutoShow After Party Promotion
Objective: Produce a sweepstakes awareness
video that promotes the Falken Tire afterparty during the week
of the SEMA autoshow in Las Vegas as well as directing individuals
to register online with a private code in order to generate
leads.
Deliverables:
The final video was produced and distributed on the Falken Tire
MySpace profile as distributed as bulletins via the official
Falken Tire spokesmodels whose "Friend's List" extends
into the tens of thousands.
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