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Case
Study: Illegal Tender, Universal Pictures
 Produced
by John Singleton
Launch
Micro Video Channel on Barrio305
Launch
Micro Video Channel on Universal Pictures
Objective: Capture
and produce behind the scenes content surrounding the cast and
crew during the promotional tour of Universal Pictures and John
Singleton's upcoming movie release of Illegal Tender. The videos
where then to be distributed and promoted online through various
video share sites as well as in retail locations that could
reach the urban latino youth demographic.
Deliverables:
Segments the cast and crews participation at various events
such as the Puerto Rico Day Parade in New York, Billboard Latino
Music Conference in Miami, the World Premiere in New York to
name a few were well documented and added to the Illegal Tender
website as well as to an embedded micro video channel within
Barrio305, an online community that reaches urban latino youth
demographic.
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