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Video
Case Study: JEEP, Win a JEEP Patriot!
 Launch
JEEP Micro Video Channel & Sweepstakes Site
Sweepstakes
Event: JEEP Adventure Throughout America
in Los Angeles, Chicago, New York, Dallas and San Antonio.
Objective: Capture
and produce the excitement around the various JEEP models and
activations (rock climbing wall, soccer ball kick) on display
at various events throughout the country. The videos were produced
to promote upcoming JEEP events in additional cities in order
to excite event goers and invite them to attend the JEEP exhibition
areas.
Deliverables:
Over ten short form videos were produced covering various aspects
of the campaign and promoted online through various social media
outlets.
Data Capture Case Study: Win a JEEP
Patriot!
Sweepstakes
Event: JEEP Adventure Throughout America
in Los Angeles, Chicago, New York, Dallas and San Antonio.
Objective: Generate
qualified leads within a target demographic through JEEP giveaway
sweepstakes.
Deliverables:
A complete microsite with registration forms for data gathering
was built out to generate leads from traffic directed to the
site via various videos that were produces.
In addition to that promotional flyers were printed and handed
to event goers as well as radio spots directed listeners
to register at the JEEP microsite.
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