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Case
Study: WallStreet*E Financial
 Launch
WSE Broadband Video Channel
Target
Audience: General Market, Income over 250K
Objective: Phase One: Establish brand awareness
through a series educational short form videos on financial
literacty. Phase Two: Generate inquiries from prospective investors
for the WallStreet*E's Private Client Services
Deliverables:
The WallStreet*E website received a complete facelift with the
deployment of its broadband video channel. Through the use of
high production values WSE has been able to brand itself as
a higher end boutique for wealth management. In addition to
that the individual segments have also been uploaded and tagged
on all the major video share sites so that users who are searching
for content on various topics surrounding financial literacy
may discover a video on YouTube or MySpace TV from WSE on the
subject.
Free Content vs. Paid Content:
For most producers of content in the financial arena, the traditional
revenue streams have been to sell that content via DVD or seminars.
WallStreet*E's approach marks a paradigm shift in this area
by freely distributing premium content in order to promote their
expertise on the subject. Because all the segments are branded
by the firm, their viral distribution only increases the firm's
name recognition for the better.
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