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MediaWeek
TuTube!
March 19th, 2007
By Mike Shields
“That’s also what the founders of Barrio305
have in mind. The two-year old site, while modest in size,
is growing rapidly, reaching roughly 10,000 users a day
with a mix of music, videos and user profiles. The sites
core target is “third-generation, English-dominant
Latinos,” says co-founder Antonio Otalvaro, who
adds, “There are very different sites that serve
very different purposes for this audience.” |
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Associated
Press
Companies
have broad aims for tv on the web
By Brian Bergstein
“So is Barrio 305, a Miami-based Internet-only channel
devoted to the tropical hip-hop music flavor known as
reggaeton. Brightcove pumps Barrio 305's videos to free
sites in addition to Barrio 305's own pages. That gives
the upstart network such wide dispersal that it hasn't
mattered that Barrio 305 has yet to persuade any cable
TV programming buyers to offer its package.
‘We can bypass these traditional media agencies,
and we can get out directly to our audience,’ said
Antonio Otalvaro, one of the three brothers who founded
Barrio 305. ‘Our primary audience is online. They're
not watching TV."
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The
Miami Herald
Barrio305
aims to be the website for urban latin culture
March 4th, 2006
By Christina Hoag
"Barrio305.com stands on the vanguard of brand new
video distribution technologies and business models for
broadband Internet and wireless phones....It's stuff that
promises to reshape the media industry as the number of
broadband Internet users -- now at 40 million U.S. homes
-- grows, giving more consumers the ability to download
TV from their PCs."
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Brightcove
"Like
a high-tech startup building on MySQL, Linux, cheap Intel
boxes and Salesforce.com, Barrio305.com is a poster-child
for the new breed of digital media startup. For people
with extreme creativity and marketing savvy, lower-cost
production tools were one piece of the puzzle in starting
a digital media business. It's gratifying to see Brightcove
become another."
Eric Elia, Brightcove
"'We believe Barrio305's content and demographic
will be very appealing to advertisers…These guys
are an example of content that wasn't so readily available
before.''
Adam Berrey, Vice President of Strategy & Marketing
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MultiChannel
News from Variety
Cable
channels vie for young latino audiences
February 13, 2006
By Luis Clemens
"Miami-based production company Barrio 305 is turning
to IPTV as its primary distribution platform, along with
podcasts and a Web site. Much of its content — Reggaeton
dance music, women and cars — is available online
where the Otalvaro's say young Latinos can easily find
it...There has never been a better time to be a content
producer,” said Antonio Otalvaro. In part, he is
referring to the fact that it is much easier to negotiate
a distribution deal with an IPTV firm than to secure cable
or satellite carriage. The other factor is the spread
of broadband usage by Latinos. A recent study by Forrester
Research determined that 64% of U.S. born Hispanics are
online and 51% have broadband access."
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Advertising
Age
Cable
channels vie for young latino audiences
August 13, 2006
By Jonah Bloom
"The Growing Potential of Prosumer Produced Video
Content. What Marketers Can Learn from Lee Peeler, Missy
Depew and Otalvaro." |
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Esther Dyson's
Quarterly Report, Vol 25, No.1
March
2006
" Last May to October, Brightcove ran a “VIP
Beta” with independent producers, existing small
and medium size cable channels, VOD networks.... After
making many requisite tweaks the company then launched
a second beta, still on an invitation only basis...The
expanded beta includes...Barrio 305, Eco-Nova Productions
and national media brands such as National Lampoon, Oxygen
Network, Reuters and The New York Times." |
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Advertising
Age
Otalvaro
Bros. Nab Audience MTV Left Behind
August 28, 2007
By Gavin O'Malley
"The Otalvaros represent an emerging segment of media
companies and video producers benefiting from newly affordable
production technology and the infinite reach of the web.
Armed with a real confidence in and familiarity with their
subject matter, they can target highly specialized interest
groups to a degree that behemoths like MTV can't quite
match." |
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Business
Week
Is
the Web the new Hollywood?
January 23, 2006
By Heather Green
“In the past people only had the chance to license
their content to networks, says Jeremy Allaire, founder
and CEO of Brightcove. 'Now that's not the case'...Brightcove
last year began rolling out a publishing and distribution
platform that big and small producers can use to create
their own online channels. For instance, this January,
Barrio 305, an online music production company in Miami
that creates hip-hop and Hispanic R&B videos, used
Brightcove to create its own channels that it syndicates
to other online sites.”
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Smart Money
Annual
Broker Surveys
June 2008, By Neil Parmar
WallStreet*E ranks among the top
15 Discount Brokers in 2008 and in 2007 among the top
20.
*WSE's IT infrastructure is entirely developed and maintained
by Raw Digital Media |
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Barron's
Annual Best Online Broker
Review
By Theresa Carey
RAW Digital Media is fully responsible for the development
and implementation of WallStreet Electronica's IT infrastructure
-- managing the data center operations, network design
& connectivity, and development of the firm's proprietary
online trading platform. When Barron’s did its first
survey of online brokers in 1997 there were only 30 firms
to review and WallStreet*E, then ranked among the best.
Ten years later with over 200 firms online WSE continues
to outrank its competitors.
In '03 and '01 WallStreet*E ranked among the Top Five
online firms. In '04, '02, and '00 it ranked among the
Top Ten.
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Digital Content
Producer from Millimeter
Worldwide
Reggaeton
April 1st, 2006
By Cody Holt
"... the reggaetón music scene exploded on
the U.S. mainland, and Barrio305 was one of the first
websites to capitalize on it by offering music videos
and other original content to one of the fastest growing
demographics in the U.S. — bilingual, bicultural
Hispanics ages 14 to 30. “This is the first time
something this big has happened in the Latino community,
and we realized it pretty early,” says Otalvaro, referring
to the music genre that mixes Spanish-language hip-hop
with complex Caribbean rhythms. “We happened to
be in the right place at the right time."
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Acento -
Palm Beach Post, Edición en Español
Ciber
Conexiones
By Ana Valdes.
"Quieres lanzar tu propio video? Quieres saber el
último del reggaetón? Quieres chatear en
español? -- www.Barrio305.com -- Ciber conexiones.
Entrate de la nueva movida virtual."
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MobiTV
''MobiTV
is always trying to reach new audiences through entertaining
and rich content…Our partnership with Barrio305
gives our subscribers access to never seen before hip
and urban content that's ideally suited for the Latino
market we want to serve in a bigger way."
Jeff Bartee, Vice President of Content, MobiTV |
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